🌟 From Mom Life to Mompreneurship: 20+ Years of Lessons, Love, and Hustle

The mom bosses behind Innobaby

Dear Moms Who Dream Big,

Hi, I’m Jee, a mompreneur of over twenty years who turned the chaos of motherhood into the inspiration for a thriving business. Living in Chicago with my lovable family, I’ve learned that balancing family and career is far from smooth—but it’s always worth it.

My journey started during the early years of parenting when I realized the market lacked problem-solving solutions for moms like us. Armed with a background in finance but driven by a new-found passion for marketing and sales, I took a leap and started my own business. It’s been a rollercoaster ride of challenges, breakthroughs, and incredible growth—not just for my business but for me as a person. After running a solo e-commerce business for two years, I decided to partner with an incredible mama whom I met through our husbands to start Innobaby.

Now, I’m on a mission to share the lessons I’ve learned, the strategies that worked, and the solutions I’ve discovered with moms who, like me, want to turn their passions into something impactful.

Why This Newsletter Is For You

Whether you’re in the trenches of sleepless nights with a newborn, managing the chaos of a toddler’s tantrums, or navigating the bittersweet moments of letting your kids grow up, I see you. I know what it’s like to:

  • Feel torn between being the present mom your kids need and the ambitious woman who still wants to make her mark.

  • Struggle with finding mom-friendly solutions that actually work.

  • Wonder if it’s possible to pursue your dreams while juggling school drop-offs, meal prep, and everything else on the mom to-do list.

You’re not alone. And here’s the truth: You don’t have to choose. You can be both the mom you want to be and the entrepreneur you dream of becoming. There may be some sacrifices, but it’s doable with imperfections, which you will learn to embrace.

What You’ll Get from This Newsletter

This space is where I’ll share:

  • Real-Life Lessons: Stories from my own 20+ years as a mompreneur, including the wins, the failures, and the lessons in between.

  • Actionable Tips: From managing time and staying organized to building your brand and finding your customers.

  • Inspiration & Encouragement: Let’s face it, we all need that extra boost some days!

My Promise to You

I’m here to make sure you feel supported, inspired, and equipped to tackle whatever life throws your way—whether that’s getting through a rough Monday or finally launching that business idea you’ve been dreaming about.

This isn’t just a newsletter. It’s a space where we connect, grow, and build a community of moms who believe in each other’s potential.

So, grab your coffee (or reheated coffee—I get it!... or even a glass of wine, lol) and let’s do this together. You’re one step closer to building the life you’ve always wanted, and I’m here to cheer you on every step of the way.

Welcome to our community! If you are curious to know more about us, feel free to visit https://innobaby.com/pages/about-us

Warmly,
Jee (pronounced as “G”)

Co-founder of Innobaby
#MompreneurLife #MotherhoodAndMore

P.S.

Stay tuned for my following email, where I’ll share the real story of how I went from a financial analyst to a full-time mompreneur—and the one mistake I made that taught me my first lesson in business!